Strategy Outline Homework
At the beginning of the simulation, your team faces an unusual
business situation – all companies and products are identical to each other. In
the real world this situation rarely if ever occurs. The closest analog might be
a highly regulated industry.
Looking into the future, the simulated industry will rapidly differentiate.
Nothing you can do will stop it. Given time, the industry will evolve into a
state where competitors occupy defendable strategic positions. There are two
important questions. “How long will the process take?” “Will two or more
competitors attempt to occupy the same position?”
Let’s use an analogy. Picture a flat landscape. Now imagine several hills placed
on the landscape. Each of the hills represents a strategy. Your success depends
upon how quickly you can identify a hill, and how high you can climb it. Your
hope is that you will choose a hill that nobody else picks, and that you can
defend it against competitors. Complicating this is the fact that some hills are
more attractive than others. Further, the more companies trying to climb a
particular hill, the more difficult it is for each of them to successfully climb
it.
Are there methods and techniques that will help you identify and select these
strategic hills? Yes, the general topic is widely discussed. Let’s look at one
of the most commonly referenced, Michael Porter’s “Generic Strategies”. Read the
description offered on The QuickMBA website at
http://www.quickmba.com/strategy/generic.shtml
(A quick search of www.google.com for “Porter Generic Strategies” will turn up
hundreds of alternate references. The QuickMBA’s one page summary is an
excellent overview of the topic, but feel free to examine others.)
Next, review the short tutorial on the Capsim website titled, “Strategies and
Mission Statements”. Tutorials are in the section titled "Resources" on your
"Welcome" page.
With this as background, select or develop a strategy you would like your team
to pursue. Prepare and post an argument for your strategy. The argument should
address these issues:
1. Segments. Which segments matter to you?
2. Profit potential. Be quantitative. DO NOT say "It's big."
3. The speed at which you can create a defendable position. For example, new
products typically take two years to bring to market. Significant productivity
improvements could take several years.
4. Priorities. Which products are most important to you? Which are least
important?
Deliverables:
From the group: A company strategy that addresses 1-4 above.
From each member: An evaluation that consists of:
What did you learn?
What did the group do well?
What could the group do better?
A grade and evaluation of each member of the group, including their strengths and area where they can improve.