Homework

1. Identify a large national business that is not doing well.  Get my approval of the business before doing any work.

1. Analyze the business
   1. why is it in trouble?
   2. who are its competitors?
   3. what is its strategy?
   4. do a SWOT analysis
   5. Complete a BCG matrix 
2. What strategy would you recommend for the company?
   1. what changes in tactics would you recommend?
   2. what would you expect the outcome to be of your recommendations?

I expect you to use terminology and concepts introduced in class and the text.  Describe and elaborate  on your answers.  Do not just give short, bulleted answers.  Add your own critical thinking.    Be critical.  Do not just report, evaluate.

Add your own areas of analysis.

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Deliverables:

1. Business evaluation and recommendations
2. Individual evaluations
   I am going to be much more critical on these.  What are the strengths and areas for improvement of the people in your group?

Grading rubric:

	A	B	C	D	F
Professionalism	Typed, stapled, no spelling or grammar errors.	Typed, stapled, no spelling, minor grammar errors.	Typed, stapled, minor spelling, grammar errors.	Not stapled, spelling and grammar errors. Not an integrated document.  Pooled interdependence.	Not typed or stapled.  Grammar and spelling errors. Not an integrated document.  Pooled interdependence.
Analysis	Shows research into business Is quantitative (i.e. has data) Adds other areas of analysis	Shows research into the business Completes all questions.	Answers all questions. Thought about the business but no research or data	Answers some of the questions. Gives short answers with no examples or thought. Uses no concepts from class or text	Minimal thought.
Recommendations	Recommends an appropriate strategy Tactics are thought out and reasonable Gives data on expected outcome	Reasonable strategy Minimal thought to tactics No data on expected outcome	Minimal thought to strategy Minimal thought to tactics No data on expected outcome	Simple, short answers with little thought	Little or no effort
Evaluation	Gives careful, reflective thought to post mortem. Gives strengths and weaknesses of members.	Gives careful, reflective thought to post mortem.	Gives thought to post mortem.	Minimal thought.	No evaluation