Introduction to
     Business

          Bill Klinger

               Text

                   

 

Class Slides Reading   Homework  HW Examples Resources
Week 1 Intro to Business  
Teamwork
Writing - 1 Read Teamwork and Foundations chapters

Start HW1 Supply-Demand Chapter 1 Alexa Review
Take notes with pen and paper
Free to Choose
        Paper guidelines Iowa Pres. Markets
Economics-1 Writing - 2 Read Economics Chapter

    If you think the government knows best
Redistribution of wealth
        Recessions
Who caused the sub-prime meltdown in 2008?
Week 2 Economics-2 Writing - 3
Capitalism
Friedman on the poor
      Inflation & recessions
Economics-3 Writing - 4 Read Ethics Chapter Chapter 2 Alexa Review
Real home prices
      Friedman on greed
Week 3 Business Ethics Business Presentations Read Global Environment Chapter HW1 due Chapter 3 Alexa Review
Real gas prices
   
  Flash cards made by Amanda Greene Real wages
Global Business

Legal Framework
 
Study
Chapter 4 Alexa Review
More Friedman
       
Week 4 Exam     Read Accounting Chapter     balance sheet video
      income statement video
Accounting   HW2 balance sheet & inc statement
    Accounting basics 
Week 5 Accounting and finance    Importance of acct
 
Accounting and finance      Chapter 16 Alexa Review
             
Week 6 Investment Fundamentals Read Personal Finances Chapter Chapter 17 Alexa Review
Bonds vs Stocks video
           
Investment Fundamentals     HW2 due  Investing
            Investment Fundamentals Alexa Review
Week 7 Investment Fundamentals         Turn Your Kids Into Millionaires
Ray Dalio on investing
Morgan Stanley advice at 16:37.
      Importance of saving
Active vs Passive Funds
Personal Investing
Personal Finances
  Study Flash cards made by Amanda Greene
Study Guide - made by a student
Personal Investing Alexa Review
More on saving
     
Week 8 Exam      Read Forms of Business Ownership and Entrepreneurship Chapters    
         
Forms of Ownership
Entrepreneurship
  Read Management Chapter HW3 Chapter 5 Alexa Review
Chapter 6 Alexa Review
             
Week 9 Mgmt and Leadership     Read Organizations Chapter Chapter 7 Alexa Review
Apple Vision Video
Microsoft Vision Video
Lucent SWOT analysis
Nokia SWOT analysis
Structuring an Organization   Read Operations Chapter HW3 due   Chapter 8 Alexa Review
Leading
    HW4 Valet Service Leadership styles
Week 10 Operations Management     Chapter 9 Alexa Review
         
Team Exercises Read Motivating Chapter
             
Week 11 Motivating Employees   Read Human Resources Chapter    
           
Managing Human Resources   HW4 due    Amazon Fulfillment
Chapter 11 Alexa Review
      Study Flash cards made by Amanda Greene
Study Guide - Made by a student
 
Week 12 Exam      Read Union and Marketing Chapters Target's market research
    Market segmentation
Walmart video
Union-Management Issues
Marketing
    HW5 Ugg
Honest Beverages
         
Week 13 Marketing         Observation exercise 1
Observation exercise 2
Observation exercise 3
    Observation exercise 4
Marketing   Read Pricing Chapter     Macintosh ad
Apple Parody
Dollar Shave Club ad
My favorite ad
Product placement
Puffery
CostCo
Amazon Fulfillment
   
Week 14 Pricing Strategy       American Airlines pricing
         
Summing it up     HW5 due    Flash cards made by Amanda Greene and Russell Rakos 5 Minute University
BenSteinArticle
Rules on Personal Finance
What to do now

 

Resources

NOTE: What to do if you miss a class.

Read this!

Papers you write should be in the format of this templateGuidelines for writing good business papers.  Make sure your references are cited properly and follow these guidelines.  NOTE: you should both a citing in the text and a Works Cited page.

Guide for how to do well in this course.

Never send email like this A guide to sending professors email.

Get in the habit of reading The Wall Street Journal.  For quick news, try CNN/Money.  To learn more about investing go to Vanguard.  You should also listen to Bloomberg radio 1130 AM or the business news on 880 AM at 25 minutes and 55 minutes after the hour.  On TV, try CNBC or Bloomberg TV.

Financial information on companies can be found at Bloomberg, Google, and Yahoo

Take the Financial Literacy Quiz.  After taking this class, you should be able to get at least 3 right answers, more than the national average.  Heads up - three of these questions will appear on the final exam.

There are many jobs and internships available.  Go to the RVCC Internship web pages.

Personality Profile and careers
Choosing a career

You can find a nearly complete summary of Intro to Business at the Education Portal - lots of videos.

Reading List

If you are interested in business, here are books you should consider reading:

If You Can: How Millennials Can Get Rich Slowly: William J Bernstein
Elements of Investing: Burton G. Malkiel: ISBN: 9781118484876
The Millionaire Next Door: Thomas J. Stanley and William D. Danko
Free to Choose: Milton and Rose Friedman: ISBN 978-0-15-633460-0            See the TV series here.
Fooled By Randomness: Nassim Taleb: ISBN 0812975219
A Random Walk Down Wall Street: Burton G. Malkiel:  ISBN: 0393325350
Against the Gods: Peter L. Bernstein: ISBN 0471295639

ExerciseResource